10 Practical Ways To Ecommerce Cart Abandonment Copy

August 30, 2022
10 min

I am sure you’ll agree with me:​When it comes to buying stuff online, checkout friction is one of the biggest reasons why shoppers don’t complete their purchases.​

According to Baymard Institute, our traditional checkout process suffers from a cart abandonment rate of about 70%, and you might have faced this problem with your ecommerce store as well. We all know what a high cart abandonment leads to - a huge dent in our revenue. For some businesses, it can even mean the difference between profit and loss.​Therefore, we constantly strive to make our checkout seamless so that more shoppers get past the buy button.Fortunately, there is a solution that might potentially put an end to this cart abandonment problem. It’s called one click Checkout.

Checkout Experience Reimagined

Checkout has remained the same for years. With the exception of payment methods, there was no major advancement or change to the process. A revolution has occurred in checkout over the past few years, which has completely transformed the world of ecommerce.

​BNPL (buy now, pay later) and BOPIS (buy online, pickup in-store) have become popular ecommerce options.It's no longer a matter of wanting convenience; it's a matter of expecting it.

It's here that one click checkout comes into play. It streamlines the process of creating accounts on individual stores and filling out endless form fields.​In this guide, you'll learn how to offer it on your online store. It's time for some faster sales.What is one click checkout?How does one click checkout workWhat are the benefits of one click checkout?

What is one click checkout?

One click checkout, as the name suggests, requires one simple click to buy stuff online. You land on a website, see a product you like and click on the one click checkout button. There you go, that's it.​One click checkout makes shopping frictionless and more delightful for customers. How? Firstly, by reducing unnecessary steps to checkout. Additionally, by removing redundant form fields, usernames and passwords.It cuts the shopper's journey short by almost 90%, which makes it the shortest path to buy for shoppers.

On the other hand, on average, a traditional checkout journey requires more than 22 clicks to checkout. Also, it asks the shoppers to fill in endless form fields. That’s a lot of mental calories burned and effort expended for a shopper who wants to buy what they like quickly.

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